Blog or Website? With SBI!...
You Do Both Automatically.
Beyond That, Is Full Blogging
Right for You?
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Should You Blog? For Most Small Business People...
"Blogging" Is the Wrong Choice to Build a Business
Blogging. Everyone's doing it.
And that is a financial mistake for most small businesses. Few make much money at blogging because it's usually the wrong way to grow an online business. That's important if you want your Web venture to be more than just a hobby ("an activity or interest pursued for pleasure and not primarily for income").
Are We "Anti-Blogging"?
This "blog or website" web page has developed some notoriety among certain professional bloggers. They claim that we're "anti-blogging." We are not "anti-anything," unless that "anything" is a tool or strategy that won't help solopreneurs to succeed.
This Web page has caused many bloggers to feel that SiteSell and Ken Evoy, founder of SiteSell Inc., are "anti-blogging." If anything, we're "pro-blogging," when blogging is the correct format for your planned online business.
We are "pro-whatever" helps you build a profitable online business. As you'll see, that includes certain types of businesses where we recommend blogging over SBI!.
You Can Even Use WordPress With SBI!
In case you're wondering, you can use WordPress, TypePad, Blogger and every popular blogging software with SBI!. For some small online businesses, doing both makes sense.
This "blog or website" web page presents the state of blogging, as it exists today. It does not try to convince the reader that "blogging is bad." Instead, it shows you where and how blogging, when stripped of all hype and "everyone's doing it" mentality, fits into today's "small business Web."
If you're a fan of WordPress, you know what a powerful content manager it can be. However, this open-source CMS platform needs more than the essentials if you want to build an online business.
We've created SBI! for WP to address the specific needs of WordPress users. We've packed a ton of value into one easy-to-use package.
What is blogging, exactly?
Blogging is just a different way to build a website. Its content is organized by the date/time of its "posts," which are what blogs call "web pages" (even the word "posts" suggests time-sensitivity).
So why did it become so popular? It was not due to the journal format. Nor was it the heavy link-exchanging that bloggers do (Google discounts their importance).
It was not blogging itself at all. Instead, it was a technology called "RSS" (which enables visitors to subscribe to your latest content) that caused blogging to enter the mainstream.
Since blogs are essentially about your latest post (few read more than that), RSS was the missing ingredient. It alerts followers when you make your latest post. That's critical for blogging, which usually delivers time-sensitive info.
RSS, however, is not blogging. It's an excellent technology that rapidly disseminates your latest content to both search engines and visitors. And that's why all SBI! sites have used RSS for years, too. SBI! sites have all the advantages of both worlds and none of the disadvantages.
An Important Question: When You "Google" for Information, Do You Find Theme-Based Content Sites or Blogs?
Although there are way more blogs than Theme-Based Content Sites, you may have noticed a curious matter. When you Google for information, you rarely find a blog. You almost always find a website.
The search result delivers a relevant page from a site that's all about the niche related to your search. And, beyond that page, it's easy to explore more of that site for related topics that are well covered.
You're unlikely to find a blog because Google knows that you're likely searching for more comprehensive information, not just the latest few paragraphs that someone writes about the topic. If the search is more "timely/topical" in nature, Google may insert a blog post somewhere in the Top 10 of its search results.
To search blogs extensively, people must use blogsearch.google.com (Google's blogging search engine). Only 0.2% of Google's traffic does that (1 in 500 people — not ideal stats for starting a business).
In the same way that Google may insert a blog into its "regular" search results if that search was time-sensitive, it may insert a Twitter tweet into its search results if that search was particularly "now." Tweet or blog post, these search results, few as they are, disappear over time because they lose their time-relevance. So...
To build an online business, go where the money is. When people search for information, they want evergreen content, not your latest blogging thought and not your latest 280-character tweet. That's why you find mostly pages from websites when you search for information at Google.
Doesn't it make more sense to build what people want? Yes, it does, unless you're planning certain specific types of businesses. Let's examine that...
When Should You Blog?
Blogs are best used for news-oriented sites, or sites that feature "the latest" or "the thought of the day." If you intend to build a site that keeps visitors on the cutting edge of your topic matter, constantly releasing the latest news and commentary on what it all means, blogs are a good choice. This kind of direction is not relevant for most businesses — but if it applies to you, blogging is a good foundation.
Blogging can also be a strong "add-on" to a successful, profitable website. If you want to build and maintain a "newsy" or "daily thought" element to your website, for example, add a blog. It's easy to do with SBI!, as we'll see. The right order, though, is to build your highly visited, profitable Web presence using SBI! first.
Many drift into the costly error of using blogging software to build their primary "Web presence." It's the wrong tool for the needs of a business website. Blogging software lacks what businesses do need to make money (which is the ultimate goal!).
Most only realize the error of the blog approach, too late, dazzled by the loud "pro-blogging noise" of those who blog about blogging. Bloggers interlink to each other with gusto, creating what they call "the blogosphere." They rave as if there were magic in blogging and the "blogosphere," when in fact it all adds up to content that will soon be degraded by the search engines as the "best before" date on blogging content expires.
Professional bloggers, and professional promoters of blogging, usually fail to mention the "dated-content treadmill" that they so desperately run upon every day. What happens when you stop blogging? You watch your traffic melt away. Why? Because search engines know that blog posts are like newspapers... good only for wrapping fish after a few days.
Human visitors instinctively know that, too. Most visitors do not want to read 6 month-old news (i.e., a blog post). Theme-Based Content Sites, however, are totally different. How?
Theme-Based Content Sites...
- contain evergreen material about a theme (the nature of the material covered) that's related to your business
- arrange the material ("content") logically, dividing the theme into appropriate categories
- organize and present the categories and sub-categories in a clear, hierarchical navigation pattern. For example, a website about "Photography Tips" might be structured like this...
How would a blog be presented? A stream of disjointed photography tips would be organized by "date of post" or by category. And posts on any given topic (e.g., "portrait lighting") would be separated by time (weeks or months apart), each covering only a certain aspect of the topic. On the other hand...
Theme-Based Content Sites develop and update the content into more complete, useful, cohesive articles, "web pages." A content page is the fundamental unit of a Theme-Based Content Site.
Blogs merely keep adding new posts, one after another, without editing out the old and without pulling related posts together into cohesive and fresh articles. As a result, visitors ignore the old material and have trouble using a blog for anything more than the latest news or the "thought of the day."
And, according to Google, blogs deliver a poor quality visitor. The following is a direct quote from Google Analytics 101, written by Google in April 2008...
"Blogs usually have high Bounce Rates no matter what since
normal visitor behavior is to read the newest post and then leave."
What does that mean? Visitors come, read your latest post, and leave. And that is the behavior for your best, most current material. They won't sort out the rest, a dated mish-mash.
However, visitors eagerly explore Theme-Based Content Sites. Your relationship with them, and therefore doing business with them, lies in that deeper, superior relationship.
Building this relationship is called "PREselling." It's more powerful than presenting "the latest." After all, how many commentaries on plumbing fixtures do we really need? PREselling is at the core of the logically solid process called Content Traffic PREsell Monetize (C T P M) that capitalizes powerfully on how people "just naturally" use the Web.
What About Using Blogging Software to Build a Traditional Website?
Many blogging platforms have recognized the limiting weakness of the journalized nature of blogs. They're now enabling people to organize sites more traditionally, by categories. But this makes blog software just another way to create a website.
There's already so much software that makes it easy to put up a site at a decent Web host.
What's wrong with using blogging software to build a traditional Theme-Based Content Site? Nothing, except that you now have just another site-builder with the same fundamental roadblocks that exist for any non-SBI! sitebuilding/Web hosting combination. They all lack the clear process and the complete set of tools that SBI! provides.
That is what cold-stops the vast majority (especially those who think they'll "figure it out"). They lack the knowledge and tools to build a highly trafficked website. And if you don't own your own free, targeted traffic ("organic traffic"), you don't own your online business.
"Getting a site (or a blog) up" has never been easier. The sheer volume of sites (over 100 million, not even including the hundreds of millions of free blogs) makes online business success harder than ever. How will you ever get noticed? Most never do. And therein lies the massive failure rate.
So despite all the "blog-buzz," the failure/abandonment rate of blogs is nearly 100%. Only incredibly talented bloggers make money. High-profile and prolific, they toil in certain niches and with certain styles that work well for blogging. For most, though, blogging is a doomed choice.
If you want to build a truly profitable online business, one that delivers high volumes of targeted traffic and that converts into multiple streams of income, there is a better way... SBI!.
SBI! is more than just a better way. It's the best way for any small business to succeed online, whether you want to sell your services to the world, whether you are a stay-at-home-mom who wants to build a strong second family income while raising your children at home, or whether you have an offline local business that you want to expand through a website.
The beauty of SBI! goes beyond its power, flexibility and unique proven track record...
SBI! automatically reformats your latest Web pages into a blog format without you lifting a finger, giving you all the benefits and none of the headaches. Two in one, essentially.
But let's suppose that you decide that you also have the time, inclination, subject matter, high originality and "fit" to add a "full blog" to your SBI! site. With SBI!, it's simple to do both.
Better still, we'll show you exactly how and when to get the most out of blogging (although you'll likely find that your time is better spent not maintaining a blog). Solo Build It! offers the best of all worlds, the single complete solution to your small business online needs.
The Misleading "Promise" of Blog Buzz
Bloggers rave how blogs are "more dynamic" and "promote conversations," but many prominent bloggers turn commenting off. In fact, most readers of blogs only want to follow the posts of the blogger, not the comments of fans who rave "great post, I agree." Blogging is not pushing websites into any great new frontier of interactivity.
Bloggers will tell you how blogs "offer RSS." SBI! sites have done this for years, neatly capitalizing upon this technology without all the "user drawbacks" of blogging.
Blogging is heavily covered by both online and offline media because they "get" the concept. If it's one thing that newspaper and TV (old-school, offline media) understand, it's that they themselves create time-sensitive info every day.
Bloggers, of course, form part of the online media. Many claim that blogs will replace old school media like The New York Times. But the professional media are moving online. And blogs, amateur media for the most part, don't report the news or events with trained, journalistic rigor and professionalism.
Instead, they comment on it. And they comment upon each other. The blogosphere features little original reporting, less disciplined editorializing, and a few shining individuals who bring us flashes of brilliance (the stars).
Still, they do create a great deal of buzz, especially about themselves. This gives blogging and bloggers an amount of publicity that's disproportionate to their true significance. Previously unknown, unpublished pundits rise to celebrity status.
Seriously, How Many Commentators Do We Need?
For every exceptional infopreneur such as Seth Godin (small business author), Perez Hilton (covers celebrities), Scott Adams (Dilbert cartoonist and philosopher), Steve Pavlina (an original personal development writer) or Michael Arrington (covers tech developments), the massive-and-untold story of blogging is how there are 999 dormant blogs for each success. The problem?
The world only has a small number of the truly gifted.
Ditto for those who gather the news, first-hand. We call them "reporters." News of their demise (by bloggers) is premature. They're not in danger because the ability to rigorously gather and publish the originating news, wherever it may be occurring, is far more difficult than commenting on it.
In the real world, you only become an editorialist after a long, reasoned apprenticeship. Online, you can start a blog and comment on anything tomorrow. Most bloggers are commentators.
The world, unfortunately, only needs so many "commentators." An excess of Supply vs. Demand is always bad economics.
Beyond that, the areas of opportunities are limited.
Put this all together. It's clear that substantial amounts of money are only earned, and will only ever be earned, by a small number of the truly exceptional.
The superior opportunity (for "the 999" who make up most small-business people) is to follow a surer, more logical, more value-creating model instead of hoping to catch lightning in a bottle...
The Correct Choice for Most? Theme-Based Content Sites
The Theme-Based Content Site is a concept that was first formally developed by SiteSell in the late 1990s. It was originally published in the first edition of what would be the first in a famous series of free "Masters Courses." That first edition developed in detail much of what is "foundation" today, and was the start of the logically solid process called Content Traffic PREsell Monetize. The results?
35% of SBI! sites ranked in the top 1%
of all sites (i.e., higher than 99% of all
sites on the Web).
53% were in the top 2%.
62% scored in the top 3%.
Significantly better, historically proven, not fad-driven. In fact, 62% of SBI! sites end up in the Top 3% trafficked sites.
SiteSell developed and refined C T P M. It added tools to execute the process. SBI! was born.
You could try to do it yourself without SBI!. But even if you could, why would you want to? The tools would cost thousands of dollars and the learning curve would be long.
With SBI!, you achieve Top 3% results as directly and surely as possible. You get step-by-step focus, clear video help, and all the tools necessary to execute the process to perfection.
That is what SBI! delivers.
SBI! members build Theme-Based Content Sites. They build traffic right into their sites from Day 1. They build valuable sites that are searched-for and found by prospective new customers... with the number of visitors steadily climbing as their sites gain in relevance and reputation at the engines.
Take a 2-Month Break
Theme-Based Content Sites build more than traffic. They build traffic momentum.
Take a 2-month break from your Theme-Based Content Site. What do you think happens? Your site keeps growing in traffic. Why? Because your material is properly organized for easy consumption and provides ongoing value long after you build each page.
SBI! manages and distributes your content optimally. And most importantly, your visitors continue to come, to enjoy and to respond to your site in positive ways... responses that Google tracks and credits to your site.
Try that same 2-month layoff with most blogs, though. Stop all your posting (a pleasure since blogging feels like a pressured obligation, constantly nagging at you). Stop posting and watch your traffic start to dwindle. As Chris Anderson, executive editor of WIRED magazine and one of the most prominent bloggers, said (in Blogging Heroes, a book published by Wiley in late 2007)...
"A blog is this beast - a monkey on your back.
It eants to be fed every day, but we all have jobs and it's hard to do."
Blogging is merely a stress- and labor-intensive way to create time-sensitive content. Most people soon burn out from the never-ending "pressure to blog." The New York Times reported, in an April 6, 2008 article headlined In Web World of 24/7 Stress, Writers Blog Till They Drop that...
"Bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet."
The article quotes Mr. Michael Arrington (the above-mentioned successful tech blogger)...
"At some point, I'll have a nervous breakdown and be admitted to the hospital, or something else will happen. This is not sustainable."
The article continues with stories of young men suffering heart attacks. Surprisingly, this stress and pressure and bad health are endured for mediocre incomes. Even if you don't actually die blogging...
The abandonment rate is sky-high, partially because most bloggers never feel like they've created anything more than a series of "posts," a collection of thoughts randomly assembled according to whatever they happened to write that day.
With Theme-Based Content Sites, you create an actual, cohesive body of knowledge. That's something to be proud of. At your own pace. You create a destination that visitors enjoy exploring. It builds its own momentum over time. You build your own "brand of one."
How Flawed Is the Blogging Model?
The best way to assess the severity of a problem is to assess its solutions. Many bloggers who use blogs to create niche sites turn off the "archive by date" indicator and the date of the post. For software that was originally supposed to deliver a time-sensitive journal, it surely seems to be "kludging" its way to "look" like a site that has been built by SBI!.
SBI!, though, was designed from the ground up, to enable its users to "build them right." No kludging necessary. So SBI! members do not post a bunch of disjointed, undated posts about a topic. They create one, excellent article about that topic, which they periodically update. Take this "thought experiment"...
Pretend you're visiting a site in search of information about incorporating an offshore company in Anguilla. One has an excellent, up-to-date, comprehensive article. The other has a mish-mash of new laws, commentary, older posts, and so forth, some scattered under "offshore" as a keyword and some under "legal."
Which site earns your loyalty? Google knows the answer.
Theme-Based Content Sites "Lock" Into the Web
More Fully and Multi-Dimensionally
Google explained, in a post dated March 4, 2008 in their Public Policy Blog (a good use of blogging!), how their "information retrieval experts have added more than 200 additional signals to the algorithms that determine the relevance of websites to a user's query." 200 factors!
While bloggers focus on linking, Google tracks how humans respond to quality, original content. They track everything from the original Google PageRank to bounce rates to social media presence to... well, one can only speculate.
Unlike the blogosphere, well-executed Theme-Based Content Sites integrate into the Web steadily and deeply. Content sites address the total "Web integration" picture, naturally and powerfully, without manipulation.
And Google tracks it all. Unlike blogs, real sites do not depend on intensive interlinking between each other to build their reputations in Google's eyes. Their integration into the Web is deeper and stronger, making their traffic surer and contributing to the traffic momentum.
And SBI!'s Content 2.0 Accelerates That Momentum
SBI! sites have natural traffic momentum. And its Content 2.0 ("C2") module, which enables your site to grow totally through the efforts of visitors, pushes that to an even higher, still-natural, level of traffic momentum.
It leaves blogging far behind. Blogging is not really interactive. It's closer to broadcasting (or "narrow-casting"). There's no true user-generated content and little interactivity ("commenting") at most blogs.
Blogging is when compared to SBI!'s C2, where your visitors create genuine, high-quality content for you in a variety of ways. Click here for more information about SBI!'s Content 2.0.
The traffic momentum of true user-generated content and viral spread is pronounced.
The "Blog or Website" Bottom Line
Blogging is for a very small percent of the population. It's an ideal medium for highly talented writers and clever thinkers with the time, inclination and skill-set to "develop a following" in certain particular sets of circumstances. On the other hand...
A Theme-Based Content Site springs from personal knowledge and passion, something we all have. It's something that anyone can do at his or her own pace. And it can be used to start an online business "from scratch," or to support and grow an existing offline business.
The Three Fatal Flaws of Blogging
There are, of course, some highly successful blogs. Well-done, news-oriented blogs, for example. And blogs that are not really "blogs" in the usual sense but that merely use the software to build more traditional Theme-Based Content Sites. In both cases, it takes the truly exceptional to succeed without a complete step-by-step process and all the tools needed to execute flawlessly.
These successes are the exceptions that prove the rule of blog failure. There are fundamental reasons why typical blogs fail in such high numbers...
Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
A blog is like a stack of hundreds of dated back issues of newspapers. Aside from "today's snippet," blogs are generally not useful resources for information. And information is what people search for; it's what they crave on the Web.
Blog posts are created and stored in chronological order. A good blogger will produce a post that's useful today, but who will read it in three months? Even when bloggers go to the extra effort of archiving their posts by "keyword categories," the articles are dated and not rewritten into coherent definitive articles. Usefulness plummets with time.
How does a Theme-Based Content Site differ? Instead of a stack of old newspapers, each resembles a good resource book about its theme, composed of useful, original articles ("Web pages") that cover related topics in some depth. Written in each small-business owner's unique voice, and based upon that person's experience in the field, they're useful resources that visitors return to over and over.
To summarize, Theme-Based Content Sites are evergreen, useful and usable, long-term momentum-builders. Blogs are short-term "today's snippets." The differing results are profound (skip up and re-read Google's analysis from its Google Analytics 101 course).
The Blogging Exceptions That Prove the Rule
There are talented writers who use blogging software to create high quality, full articles about various topics related to a theme. As explained above, they use blogging software to create Theme-Based Content Sites. But there's a more effective and cost- and time-efficient way to do that... SBI!!
Humans respond to blogs and Theme-Based Content sites differently. And Google measures those reactions in hundreds of ways, rewarding your ranking accordingly. That's why Theme-Based Content Sites are easier to create and build longer-lasting traffic. Continuing this analysis...
Fatal Flaw #2) Blogging Navigation and Internal Organization Are Inherently Awkward
Generally, blogs have no immediately logical organization of material by categorical tiers, sub-tiers, etc. At best, there may be a collection of "keywords" under which posts are filed. The various posts on a topic are never pulled together into cohesive articles, since they generally start as news pieces or thoughts of the day.
Theme-Based Content Sites are organized more logically. And web pages are updated, not re-issued as new posts. These sites are easier to find and are simpler and more fruitful to explore by your "human" visitors (your pre-customers!).
And what about your "spider" visitors (the search engines)? SBI! makes it supremely easy for all engines to spider and list your pages. And critically, superior human response becomes obvious to all engines (as mentioned by Google itself, above).
"Spider and human" work synergistically together to build substantially greater long-term traffic momentum. And the beauty is that all you have to do is "keep it real." This has nothing to do with "SEO" or any kind of search engine manipulation. The results are natural, long-lasting, and evergrowing.
Fatal Flaw #3) Blogs Do Not Meet the Natural Needs of Most Small-Business Opportunities
Some fields of business lend themselves well to blogging. For example, there's an overload of bloggers covering and commenting on even the most minute developments in the fast-moving, Web-savvy field of Internet marketing. Most of it is "noise" that will ultimately mean nothing. Nevertheless, Internet marketing is a natural for blogging.
But the nature of your business and its related subject matter is most likely inappropriate for blogging. Your business is almost certainly better served by a Theme-Based Content Site. Why? Because your future customers will be better served by information delivered in this manner. Theme-Based Content Sites flex to meet the goals, knowledge and circumstances of everyone...
Whether you're a dentist or asphalt sealer...
Or perhaps you are a stay-at-home mom or pre-retiree who wants to start an online business from scratch...
Whatever your business or plans, build a Theme-Based Content Site, not a blog.
Here's how to get off to a great start, to understand how and why only this approach builds a profitable online business, no matter what that business may be...
The Inevitable Conclusions?
For most solopreneurs (i.e., you!), the best route is to use SBI! to build a Theme-Based Content Site that delivers sought-after information about your niche. Each topic is well-covered, based upon your experience, rather than broken into time-sensitive bits and blog pieces. This approach serves your visitors better, builds more long-term targeted traffic, and monetizes greater than a blog.
In many areas, the blogosphere has become the "low-rent" gossipy part of the Web. Search engines regard blogs as temporal and treat their content as such (traffic degrades with inactivity more quickly). For example, Google devalued much of the low-quality, "unspoken link-exchanging" that goes on in the blogosphere.
The monetization potential of a blog is limited, and likely does not fit the best way for your particular business to earn income. Even as a way for infopreneurs (i.e., those without direct goods or services for sale) to earn income, most people simply won't push traffic numbers to make enough money.
But here's the most important, long-term monetization conclusion...
There are simply more ways to monetize a Theme-Based Content Site. Diversification of income and steady growth, even when not creating new content for months, provides a maximum flexibility, sky's-the-limit potential.
What If You Do Want to Blog?
With SBI!, you don't have to choose. Modules like Blog It!, Infin It! and Content 2.0 (all part of SBI!) empower you to do it all. You can expand as far as your ambitions can go. Of course...
You start with the power, ease of use, process-and-tools, and (most importantly) the results of an SBI!-powered Theme-Based Content Site. Then, if appropriate for your business, add a full WordPress blog, too. While a blog will usually prove to be a "weak solo" (the worst way to start your online business), its approach can add "1+1=3 synergy" to your Content Traffic PREsell Monetize foundation.
And beyond that? Plug anything else you'd like into SBI! as your business grows. Forums, stores, even your own customized scripting...
With SBI!, there are no limits. Push the envelope as far as you like.
The opposite order, however, does not apply. C T P M first. If you start your online business with a blog, you'll have almost certainly made a severely limiting, perhaps fatal, mistake. In a year, when you realize that, you'll be in "no recovery" mode. Start over with SBI! at that time.
Better still, start correctly... now... with SBI!.
Compare SBI! and Blogging By Their Strengths
To Understand Why SBI! Is Both Better And Cheaper
What makes SBI! so much better than blogging? Only SBI! helps you build a genuine, profitable, ever-growing business. And that delivers life-changing freedom.
SBI! sites succeed, pure and simple. Why? Because only SBI! provides...
- a natural, powerful process (Content Traffic PREsell Monetize)
- all the tools, all in one package, necessary to execute the process, and
- verifiable, documented, and objective proof of success.
No blogging environment delivers a complete package of process-and-tools. Instead, you get your site-builder, hosting and a "good luck." You get no process, no mentoring.
And you pay extra for every important, success-generating tool. The cost soars way beyond that of SBI!!, but most solopreneurs don't know which tools they need, where to find them, or how to use them. So...
While bloggers are fast to promote how cheap, quick and easy it is to "get a blog up," the silence is deafening when it comes to success rates. Instead, they promote the lure of Cheap-Quick-Easy. But what's the point of a cheap-quick-easy ride to nowhere?
Only SBI! proves success.
No blogging environment proves success. (Nor does any Web host of any kind.)
They would if they could.
X vs. ✓... It All Adds Up
Let's dig deeper. As promised, this section compares SBI! and typical blogging in progressively greater detail. Dig as deeply as you care to go.
You'll discover that the big picture difference (success) occurs because of the myriad features (process and tools) delivered by SBI! (), but that are absent from most blogging software "as-is" (). Let's get started...
The Difference? What SBI! Delivers ( ✓ ) Vs.
What Blogging "Out of the Box" Does Not ( X )
Suppose you decide to blog to create your Web presence. Was this choice made on the basis of hype or due to the kind of overwhelming proof of success that SBI! provides? It doesn't take long to realize that this choice may not have been founded on the best of logic.
Let's do a mid-level comparison, blog vs. SBI! , feature-by-feature comparison right now (we'll get nitty-gritty detailed in a minute)...
no clean step-by-step process, you're on your own vs. "follow the Action Guide"
you have to "keep up" with what's new vs. digests what's important, you focus on business
you'll pay more to do full keyword research vs. choose the right site theme using Brainstorm It!
you'll pay more to do proper keyword research vs. build the right site architecture using Brainstorm It!
no culture of success (most fail!) vs. the help-and-be-helped SBI! Forums.
needed software (those missing 's) amounts to thousands of dollars vs. SBI!'s one low price
major time loss ("figuring it all out") vs. efficient focus on business driven by C T P M
learning curves and complexity vs. "follow the Action Guide"
scattered information, process, and tools vs. complete and integrated set of the right tools
no one to help with your bottom line vs. we focus on your bottom line.
"Net Net?" SBI! Saves You Time and Money
Time? You can lose a year before you realize that blogging was either a bad choice for your particular business, or because you've been doing it badly since you lacked a rock-solid, rigorous process to build upon, or because you simply don't feel like "having to post" (most of us prefer to work at our own pace).
A year is a very big expense. So take your time. Make sure you get this fundamental decision right.
The dollars wasted can be substantial, too. Did you know that high-quality keyword brainstorming software costs more than SBI!? You need this software. It's included in SBI!, but not in any blogging software. What else does SBI! have, that you need, but that no blogging software offers?
- unique decision-making software
- sitebuilder, plus full compatibility with HTML editor-built page files
- unlimited custom form creation
- database storage for managing, searching and reporting of submitted form data
- traffic-building and reporting tools (including some that you won't find anywhere else)
- unlimited single and multiple sequential autoresponders
- newsletter subscription form, email builder, and stats
- automated XML Sitemap creation, updating, pinging, even page weighting
- full spider, index and ranking reporting for both text and image search
- always up-to-date best practice articles (no need for you to read, read, read)
- open architecture, to plug third-party functionality into subdomains (infinite possibilities, from forums, blogs and wikis to shopping carts and membership systems)
- unmatched guidance and support (SiteSell Support, SBI! Forums, and SiteSell Professionals). SBI is even offered as an MBA course at a prestigious military college — here are just a few of over 30 institutions of higher learning that offer SBI!.
What does blogging software actually do, besides just build a site? It creates the special "RSS feed" to let blogging spiders and RSS-reading software know when a blog has been updated. SBI! (✓) has been doing that for years. More importantly...
SBI! has been on the cutting edge of creating, updating, fine-tuning and pinging each site's XML Sitemap file. This is an important, long-term function, one that blogging software does not do.
In other words, blogging software is comparable to part of one of more than 70 modules that form SBI!'s complete tool kit. We're approaching the long, nitty-gritty list of blog vs. SBI! differences. As mentioned earlier, they add up...
- It would cost you thousands of dollars to buy the same package of tools, making SBI! the low-price option of the two.
- Each little function that SBI! automates (e.g., emailing of link integrity reports) saves you time or makes you more effective. Consider the cumulative effect of the 70+ SBI! modules, some making complicated tasks as simple as clicking on a button, others working quietly away in the background without you needing to even lift a mouse finger.
Suppose You Decide to Blog Instead of Build a Theme-Based Content Site
We visited this scenario earlier. You didn't know that almost all blogs languish unvisited. Nor did you realize that SBI! sites receive hundreds and thousands of visitors per day. Free, interested, warm visitors. Imagine what that would mean to your bottom line.
Let's continue that scenario, though, knowing what we know now...
Your Web wheels are spinning in the sand. To gain traction and move forward, you need to get back to the basics of C T P M.
To turn your blog or blogging-built content site into a business, you need to earn good income from it. But the M of C T P M comes last, after you have established C T P.
And that requires a proven step-by-step process, and all the tools to execute flawlessly... many other tools beside some blogging software. Here are just a few practical problems/questions that you must consider and answer correctly...
How do you know what to write about? What information do your pre-customers search for? If no one's looking for what you're creating, they won't visit your blog. No visits = no income. What are all the little things you need to get right? Who's handling all the tech site management issues?
Without SBI! to manage the noisy info-glut of marketing information, you're off on many wild goose chases. Soon you discover all kinds of extra marketing software (much of it of little value but all of it expensive and with long learning curves). And you're spending 2+ hours per day researching Internet marketing. It's just not possible to sort it all out...
Before you know it, without even realizing it, you're mired down. "Paralysis from analysis" sets in. All you wanted to do was build a business. Your time should be spent on your business. After all, you don't spend 2 hours per day keeping up with advances in the automotive industry to drive your car.
So How Are You Doing After All This?
Not as good as you had hoped. Remember this triangle?
Your blog is in the dark blue section, near the bottom.
SBI! sites are largely in the Top 3%, as shown. And, after one year, SBI! members have spent a fraction of the time you've poured into your blog. Every bit of that has gone into building a business, not fighting the barriers.
Most blog owners waste so much time and money chasing the holy grail of traffic. Despite buying expensive software, adding the latest plugins, subscribing to "SEO newsletters" (yes, also expensive), their blogs sit idle, unvisited.
They occupy the bottom of the triangle because they all follow the same doomed road of poor process using the wrong tools.
That covers the big and medium picture comparisons.
Now for the Nitty-Gritty Blogging X vs. SBI! ✓ Comparison
If you love details and are more technically minded, let's do a detailed comparison of SBI! against WordPress. (WordPress is just an example. TypePad and the others all suffer from the same basic problem — no focus on building a profitable business.)
After you click on the link above, gaze at that long column of 's on the left (blogging). Then scan the long column of 's on the right (the SBI! column). Notice what all those 's focus upon...
Doing business! All that extra functionality is about taking your site and building traffic, PREsold visitors who will monetize. That is the supremely important difference that no other site- or blog-building software, no Web host, no guru in the world, delivers.
SBI! Feature Updates
SBI! keeps adding new power to build a profitable business...
For the complete feature set of SBI!, click here.
For the most recent feature additions, click here.
When you compare apples to apples, there's no comparison. All those 's and 's add up to the difference between failure () and success (). Let's put it another way...
The Difference Adds Up to the Face of Success
Compare SBI!'s total focus on business success instead of "get a blog up quick."
Realize that, apples to apples, SBI! is far cheaper, in both time and dollars.
Compare the human face of results-inspired customer passion such as this...
Take advantage of our
Money-Back "Confidence of Success" Guarantee.
Use it to convert your purchase into a
"no risk take-it-home-for-a-test-drive" trial.
In other words...
Purchase and then decide.